Eric Greenleaf
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A magazine of research and ideas from the
faculty of the Kellogg School of Management

Eric Greenleaf

Can Neuroscience Make Your Message Stickier?

A cutting edge technique pinpoints how our brains react to fear appeals in marketing.

Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz

July 7, 2016

Marketing

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