Eric Leininger
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Eric Leininger

Clinical Associate Professor of Marketing

Kellogg Faculty Page →

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger

December 6, 2018

Marketing

How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.

Researchers: Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel

October 1, 2018

Marketing

The Secret to Ulta Beauty’s Success: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

Researchers: Eric Leininger and David Kimbell

March 6, 2017

Marketing

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Researchers: Thomas O'Toole and Eric Leininger

September 13, 2016

Marketing

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Researchers: Eric Leininger

October 15, 2015

Data Analytics

Strategy