Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
December 6, 2018
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Researchers: Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel
October 1, 2018
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
Researchers: Eric Leininger and David Kimbell
March 6, 2017
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Researchers: Thomas O'Toole and Eric Leininger
September 13, 2016