Eric J. Johnson

Understanding the Emotion of Loss

The mental processes behind loss aversion

Researchers: Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson

November 1, 2011

Marketing

Links

About Us
Faculty & Research

Translations

Deutsch
Español
中文
Português

LinkedIn
Twitter
Facebook
RSS Feed

Contact

2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
847-491-3300

Newsletter Signup

Add Insight to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.

Kellogg Insight Weekly

A roundup of the latest research and ideas.

The Insightful Leader Weekly

A focus on leadership advice and research. View archive

The Latest from Our Podcast Occasionally

A round-up of recent Insightful Leader episodes.

Updated by Formie

I’m already a subscriber.

This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.