Francisco Erize
Skip to content
Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Francisco Erize

How to Predict Demand for Your New Product

Relying on manager expertise and market research may not be enough.

Researchers: Kejia Hu, Jason Acimovic, Francisco Erize, Doug Thomas and Jan A. Van Mieghem

March 10, 2017

Operations