Guy Aridor
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Guy Aridor

Assistant Professor of Marketing

Kellogg Faculty Page →

The Future of Targeted Advertising in a Cookie-less World

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

Researchers: Guy Aridor

April 16, 2024

Marketing

How Data Tracking Is Changing—and What That Means for You

Tech companies are phasing out cookies. Will consumers finally see meaningful privacy protections?

Researchers: Guy Aridor

August 1, 2023

Marketing

If Your Favorite App Disappeared, How Would You Spend That Time?

Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”

Researchers: Guy Aridor

February 6, 2023

Marketing