Podcast: Third-Party Cookies Are Crumbling. What’s a Marketer to Do?
New rules are making it harder to track customers’ online behaviors. On this episode of The Insightful Leader, we look at what this means for companies large and small.
Researchers: Guy Aridor and Kelly Cutler
October 14, 2024
The Future of Targeted Advertising in a Cookie-less World
Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.
Researchers: Guy Aridor
April 16, 2024
How Data Tracking Is Changing—and What That Means for You
Tech companies are phasing out cookies. Will consumers finally see meaningful privacy protections?
Researchers: Guy Aridor
August 1, 2023
If Your Favorite App Disappeared, How Would You Spend That Time?
Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”
Researchers: Guy Aridor
February 6, 2023
