Jennifer L. Aaker
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Jen­nifer L. Aaker

Healthy Choices

Do peo­ple pre­fer the car­rot or the stick?

Researchers: Angela Y. Lee and Jennifer L. Aaker

December 1, 2007

Marketing

Seeking Pleasure? Or Avoiding Pain?

It all depends upon how cus­tomers view themselves

Researchers: Jennifer L. Aaker and Angela Y. Lee

April 6, 2007

Marketing