Jennifer L. Aaker
Skip to content
Explore Our Coronavirus Coverage

Jennifer L. Aaker

Healthy Choices

Do people prefer the carrot or the stick?

Researchers: Angela Y. Lee and Jennifer L. Aaker

December 1, 2007

Marketing

Seeking Pleasure? Or Avoiding Pain?

It all depends upon how customers view themselves

Researchers: Jennifer L. Aaker and Angela Y. Lee

April 6, 2007

Marketing