Joonhyuk Yang
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Joonhyuk Yang

The Clues to Creditworthiness Hiding in Your Grocery Cart

Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.

Researchers: Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson

May 1, 2024

Marketing

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla

August 1, 2022

Marketing

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

Researchers: Joonhyuk Yang, Eric T. Anderson and Brett Gordon

February 24, 2021

Marketing