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Joonhyuk Yang

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla

August 1, 2022

Marketing

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

Researchers: Joonhyuk Yang, Eric T. Anderson and Brett Gordon

February 24, 2021

Marketing