Louder, busier commercials are the new norm. And they seem to be working.
Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
August 1, 2022
In a world where movie theaters went digital … consumers got more options.
Researchers: Joonhyuk Yang, Eric T. Anderson and Brett Gordon
February 24, 2021