Joonhyuk Yang
No Credit History? No Problem.
A new type of score looks at people’s shopping behaviors and utility payments to determine their eligibility for loans and credit cards.
Researchers: Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
June 1, 2025
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Researchers: Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
May 1, 2024
Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
August 1, 2022
How Has Digital Film Changed the Moviegoing Experience?
In a world where movie theaters went digital … consumers got more options.
Researchers: Joonhyuk Yang, Eric T. Anderson and Brett Gordon
February 24, 2021
