Kelly Goldsmith
Member of the Department of Marketing faculty until 2017
How You Can Make a More Positive Social Impact
A 3-step guide to becoming a more thoughtful consumer and donor.
Researchers: Aparna Labroo and Kelly Goldsmith
November 23, 2021
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren
April 7, 2017
Why Are We So Quick to Excuse Drunken Behavior?
From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.
Researchers: Kelly Goldsmith, Hal Ersner-Hershfield and Chelsea Galoni
January 6, 2017
Take 5: Tips for Maintaining Your Self-Control During the Holidays
There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.
Researchers: Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith
December 2, 2016
Concerns about Scarcity Make Us Want to Be Better People
When we think we have too little, we will spend more on self-improvement.
Researchers: Kelly Goldsmith, Ali Tezer and Caroline Roux
October 6, 2016
Companies Brag about Being Innovative. Should They?
Certain circumstances make customers wary of innovative brands.
Researchers: Kelly Goldsmith, Jeffrey S. Larson and B. J. Allen
August 1, 2016
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar
May 9, 2016
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Researchers: Kelly Goldsmith and On Amir
March 2, 2015
What Donors Need to Hear to Open the Checkbook
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
It’s Not About You. It’s About Me.
Scarcity can drive us to altruism—when it serves our own interests
Researchers: Caroline Roux, Kelly Goldsmith and Andrea Bonezzi
November 3, 2014
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Researchers: Jennifer Savary, Kelly Goldsmith and Ravi Dhar
May 5, 2014
To Motivate, Better to Take Away Than to Give
The right way to frame incentives
Researchers: Kelly Goldsmith and Ravi Dhar
October 7, 2013
Maximizing Happy
What happens when we put effort toward intangible goals like happiness?
Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham
June 3, 2013
That Brand Sells What?
How to take a successful brand into uncharted territory
Researchers: Tom Meyvis, Kelly Goldsmith and Ravi Dhar
March 13, 2013
Goes Together Like Guilt and Pleasure
Guilty pleasures may be the best kind
Researchers: Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar
May 2, 2012
When Uncertainty Is a Sure Thing
Points and prizes can make for successful product promotion
Researchers: Kelly Goldsmith and On Amir
April 1, 2011