Lakshman Krishnamurthi
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Lakshman Krishnamurthi

A. Montgomery Ward Professor of Marketing

Kellogg Faculty Page →

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla

August 1, 2022


Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane

December 5, 2017


Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

June 7, 2016


How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Researchers: Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi

December 7, 2015


Principles of Pricing

Counterintuitive ideas on pricing in a competitive environment

Researchers: Rakesh Vohra and Lakshman Krishnamurthi

February 1, 2013


Buying and Selling Seasonal Goods

Decoding the dual dilemmas faced by customers and retailers

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

January 2, 2013


Talk to Your Doctor About…

How consumer drug ads affect prescribing practices

Researchers: Ying Xie and Lakshman Krishnamurthi

March 2, 2011


The Devil Is in the Detailing

Modeling physician choice of prescription drugs

Researchers: Tulikaa Bhatia and Lakshman Krishnamurthi

February 1, 2010


People Are Talking

Anticipate product performance through online discussions

Researchers: Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi

May 1, 2009