Clinical Associate Professor of Marketing; Research Associate Professor of Marketing
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Aparna Labroo, Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev, Michal Maimaran and Yuval Salant
December 6, 2019
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Researchers: Uzma Kahn, Alex DePaoli and Michal Maimaran
August 1, 2019
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Researchers: Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 4, 2019
Here’s a counterintuitive way to make carrots more “yummy.”
Researchers: Michal Maimaran and Yuval Salant
May 3, 2019
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
December 6, 2018
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 10, 2018
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Researchers: Jörg L. Spenkuch, Michal Maimaran, Aparna Labroo, Ping Dong, Nicole Stephens and Nicola Bianchi
August 3, 2018
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Researchers: Michal Maimaran and John Schroeder
March 5, 2018
Deciding between an abundance of options leads to less engagement with the final choice.
Researchers: Michal Maimaran
September 5, 2017