Clinical Associate Professor of Marketing; Research Associate Professor of Marketing
They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.
Researchers: Margaret Echelbarger, Michal Maimaran and Susan A. Gelman
June 1, 2020
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Researchers: Uzma Kahn, Alex DePaoli and Michal Maimaran
August 1, 2019
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Researchers: Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 4, 2019
Here’s a counterintuitive way to make carrots more “yummy.”
Researchers: Michal Maimaran and Yuval Salant
May 3, 2019
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
December 6, 2018
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 10, 2018
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Researchers: Jörg L. Spenkuch, Michal Maimaran, Nicole Stephens and Nicola Bianchi
August 3, 2018
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Researchers: Michal Maimaran and John Schroeder
March 5, 2018
Deciding between an abundance of options leads to less engagement with the final choice.
Researchers: Michal Maimaran
September 5, 2017