Research Associate Professor and Clinical Associate Professor of Marketing
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
December 6, 2018
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 10, 2018
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Researchers: Jörg L. Spenkuch, Michal Maimaran, Aparna Labroo, Ping Dong, Nicole Stephens and Nicola Bianchi
August 3, 2018
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Researchers: Michal Maimaran and John Schroeder
March 5, 2018
Deciding between an abundance of options leads to less engagement with the final choice.
Researchers: Michal Maimaran
September 5, 2017