Michal Maimaran
Skip to content

Michal Maimaran

Research Associate Professor and Clinical Associate Professor of Marketing

Kellogg Faculty Page →

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Researchers: Michal Maimaran and Yuval Salant

May 3, 2019

Marketing

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger

December 6, 2018

Marketing

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch

September 10, 2018

Marketing

Take 5: The Science of Back-to-School Season

Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.

Researchers: Jörg L. Spenkuch, Michal Maimaran, Aparna Labroo, Ping Dong, Nicole Stephens and Nicola Bianchi

August 3, 2018

Social Impact

How to Design a Stellar Customer Experience

The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.

Researchers: Michal Maimaran and John Schroeder

March 5, 2018

Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

Researchers: Michal Maimaran

September 5, 2017

Marketing

Parents, Listen Up! (Kids, Never Mind!)

Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.

Researchers: Michal Maimaran and Ayelet Fishbach

June 2, 2014

Marketing