Myungwoo Nam
Skip to content
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Myungwoo Nam

Colored by the Company You Keep

The effects of context on brand evaluations

Researchers: Myungwoo Nam and Brian Sternthal

October 1, 2009

Marketing

About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.