Skip to content

Articles Podcasts Webinars

A magazine of research and ideas from the
faculty of the Kellogg School of Management

Newsletters About Us Subscribe

A magazine of research and ideas from the
faculty of the Kellogg School of Management

Punam Anand Keller

The Art of Persuasion

Aligning consumer goals with level of abstraction

Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal

October 1, 2009

About Us Faculty & Research

© Kellogg School of Management, Northwestern University. All Rights Reserved. Privacy Policy.

2211 Campus Drive, Evanston, IL 60208

insight@kellogg.northwestern.edu

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.