Punam Anand Keller
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Introducing Insight Unpacked, Season 2 - American Healthcare and Its Web of Misaligned Incentives | Listen Now

Punam Anand Keller

The Art of Persuasion

Aligning consumer goals with level of abstraction

Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal

October 1, 2009

Marketing