Rebecca J. Krause
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Rebecca J. Krause

When Do We Identify with the Bad Guy?

What started as research into consumer psychology led to deeper questions about human nature.

Researchers: Rebecca J. Krause and Derek D. Rucker

March 2, 2020

Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

Researchers: Rebecca J. Krause and Derek D. Rucker

October 8, 2019

Marketing