![](/imager/authors/418/Blattberg_Robert_6414df190871d58a4265825d085e0c7e.jpg 768w, /imager/authors/418/Blattberg_Robert_0817da926e30e48dddfab2f05a975330.jpg 640w, /imager/authors/418/Blattberg_Robert_9394764fb4f73fe3beb2bd4d1a5b0220.jpg 320w, /imager/authors/418/Blattberg_Robert_25f28aeafffe520b4c50d2c12c12ee22.jpg 25w)
Predicting Customer Lifetime Value
When is it sensible to give perks to customers?
Researchers: Edward Malthouse and Robert C. Blattberg
February 1, 2008
Wal-Mart Supercenter versus the Traditional Supermarket
How can a local grocery store survive?
Researchers: Robert C. Blattberg, Karsten Hansen and Vishal P. Singh
May 2, 2007