Robert C. Blattberg
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Robert C. Blattberg

Professor Emeritus of Marketing

Kellogg Faculty Page →

Predicting Customer Lifetime Value

When is it sensible to give perks to customers?

Researchers: Edward Malthouse and Robert C. Blattberg

February 1, 2008

Marketing

Wal-Mart Supercenter versus the Traditional Supermarket

How can a local grocery store survive?

Researchers: Robert C. Blattberg, Karsten Hansen and Vishal P. Singh

May 2, 2007

Marketing