Predicting Customer Lifetime Value
When is it sensible to give perks to customers?
Researchers: Edward Malthouse and Robert C. Blattberg
February 1, 2008
Wal-Mart Supercenter versus the Traditional Supermarket
How can a local grocery store survive?
Researchers: Robert C. Blattberg, Karsten Hansen and Vishal P. Singh
May 2, 2007