Santiago Gallino
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Researchers: Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang
September 6, 2017
How Offering a Ship-to-Store Option Comes at a Cost
It delights customers, but managing inventory becomes more complicated.
Researchers: Santiago Gallino, Antonio Moreno-Garcia and Ioannis Stamatopoulos
September 9, 2016
Online Brands Show Their Stuff Offline
Building brick-and-mortar showrooms can have big payoffs for online retailers.
Researchers: David Bell, Santiago Gallino and Antonio Moreno-Garcia
August 4, 2014
Shop Online, Pick Up in Store?
The option helps companies’ sales in a surprising way
Researchers: Santiago Gallino and Antonio Moreno-Garcia
July 1, 2013