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Sean Blair

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Researchers: Alexander Chernev and Sean Blair

July 1, 2021

Marketing

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

Researchers: Alexander Chernev and Sean Blair

December 7, 2015

Marketing