Sean Blair
Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Researchers: Alexander Chernev, Sean Blair, Ulf Bockenholt and Himanshu Mishra
September 1, 2025
Are Customers Skeptical of Eco-friendly Products?
New research pushes back on the idea that consumers reflexively distrust the performance of these products.
Researchers: Alexander Chernev and Sean Blair
July 1, 2021
You Can Taste the Benevolence
If your customers know you donate to charity, will they like your products more?
Researchers: Alexander Chernev and Sean Blair
December 7, 2015
