Song Yao
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Song Yao

Member of the Department of Marketing faculty until 2017

Kellogg Faculty Page →

Hate Commercial Breaks? Here’s Why You Shouldn’t

There’s a hid­den val­ue to ads dur­ing TV shows.

Researchers: Song Yao, Yuxin Chen and Wenbo Wang

July 1, 2016

Marketing

How Important Is User-Generated Content?

An episode of cen­sor­ship in Chi­na sheds light on the pow­er of cus­tomers talk­ing about brands on social media.

Researchers: Stephan Seiler, Song Yao and Wenbo Wang

March 7, 2016

Marketing

Balancing Results and Revenue

Tweak­ing key­word auc­tions to ben­e­fit search engines and Inter­net users

Researchers: Song Yao and Carl F. Mela

October 1, 2012

Marketing

Increasing Revenue from Online Auctions

Buy­er-sell­er inter­ac­tions affect cus­tomer val­ue in two-sided markets

Researchers: Song Yao and Carl F. Mela

January 1, 2011

Economics