There’s a hidden value to ads during TV shows.
Researchers: Song Yao, Yuxin Chen and Wenbo Wang
July 1, 2016
An episode of censorship in China sheds light on the power of customers talking about brands on social media.
Researchers: Stephan Seiler, Song Yao and Wenbo Wang
March 7, 2016
Tweaking keyword auctions to benefit search engines and Internet users
Researchers: Song Yao and Carl F. Mela
October 1, 2012