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Introducing Insight Unpacked, Season 2 - American Healthcare and Its Web of Misaligned Incentives | Listen Now

Su Jung Kim

People Are Tweeting about Your Products. Will It Boost Sales?

Soliciting user-generated content can be a powerful way to engage customers.

Researchers: Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch

December 2, 2016

Marketing