Ulf Bockenholt
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Ulf Bockenholt

John D. Gray Professor of Marketing

Kellogg Faculty Page →

Psychological Factors—More Than Demographics—Drive Vaccine Behavior

The finding gives policymakers and medical professionals an important tool.

Researchers: Angela Y. Lee, Jiaqian Wang, Ulf Bockenholt, Leonard Lee, Rafal Ohme and Catherine Yeung

February 2, 2022


Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant

December 6, 2019


Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane

December 5, 2017


When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman

October 3, 2017


Understanding the Emotion of Loss

The mental processes behind loss aversion

Researchers: Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson

November 1, 2011


Surveying Sensitive Topics

New tools help correct for survey bias

Researchers: Ulf Bockenholt and Peter van der Heijden

April 5, 2010