Psychological Factors—More Than Demographics—Drive Vaccine Behavior
The finding gives policymakers and medical professionals an important tool.
Researchers: Angela Y. Lee, Jiaqian Wang, Ulf Bockenholt, Leonard Lee, Rafal Ohme and Catherine Yeung
February 2, 2022
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
Researchers: Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane
December 5, 2017
When Are Consumers Most Likely to Feel Overwhelmed by Their Options?
Research points to four predictors of “choice overload.”
Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman
October 3, 2017
Understanding the Emotion of Loss
The mental processes behind loss aversion
Researchers: Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson
November 1, 2011
Surveying Sensitive Topics
New tools help correct for survey bias
Researchers: Ulf Bockenholt and Peter van der Heijden
April 5, 2010