Ulf Bockenholt
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Ulf Bockenholt

John D. Gray Professor of Marketing

Kellogg Faculty Page →

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Ping Dong, Lakshman Krishnamurthi, Aparna Labroo, Martin Lariviere and Blakeley B. McShane

December 5, 2017

Marketing

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman

October 3, 2017

Marketing

Understanding the Emotion of Loss

The mental processes behind loss aversion

Researchers: Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson

November 1, 2011

Marketing

Surveying Sensitive Topics

New tools help correct for survey bias

Researchers: Ulf Bockenholt and Peter van der Heijden

April 5, 2010

Marketing