Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
Our faculty explain the reasoning behind some common shopping scenarios.
Researchers: Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane
December 5, 2017
Research points to four predictors of “choice overload.”
Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman
October 3, 2017
The mental processes behind loss aversion
Researchers: Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson
November 1, 2011