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Hate Commercial Breaks? Here’s Why You Shouldn’t

There’s a hidden value to ads during TV shows.

Researchers: Song Yao, Yuxin Chen and Wenbo Wang

July 1, 2016

Marketing

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

Researchers: Stephan Seiler, Song Yao and Wenbo Wang

March 7, 2016

Marketing