Hate Commercial Breaks? Here’s Why You Shouldn’t
There’s a hidden value to ads during TV shows.
Researchers: Song Yao, Yuxin Chen and Wenbo Wang
July 1, 2016
How Important Is User-Generated Content?
An episode of censorship in China sheds light on the power of customers talking about brands on social media.
Researchers: Stephan Seiler, Song Yao and Wenbo Wang
March 7, 2016