Xing-Yu (Marcos) Chu
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A magazine of research and ideas from the
faculty of the Kellogg School of Management

Xing-Yu (Marcos) Chu

Does Distance Make the Consumer’s Heart Grow Fonder?

New research finds that how far we’re standing from a product changes what we think of it.

Researchers: Xing-Yu (Marcos) Chu, Chun-Tuan Chang and Angela Y. Lee

January 4, 2022

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