Xing-Yu (Marcos) Chu
Does Distance Make the Consumer’s Heart Grow Fonder?
New research finds that how far we’re standing from a product changes what we think of it.
Researchers: Xing-Yu (Marcos) Chu, Chun-Tuan Chang and Angela Y. Lee
January 4, 2022
Researchers: Xing-Yu (Marcos) Chu, Chun-Tuan Chang and Angela Y. Lee
January 4, 2022