Kellogg School of Management at Northwestern University
Building Strong Brands

Tue, Feb 27

Saving SeaWorld

It is hard to imagine a brand that has taken more hits than SeaWorld. The company operates twelve theme parks in the United States and is best known for its spectacular shows featuring killer whales, including the star of... More →

Harry Kraemer

Wed, Nov 1

Dean Jacobs

I am rarely at a loss for words, but I am this morning, so I will make this short. Dean Don Jacobs passed away yesterday morning. He was my teacher, my mentor, my colleague, and my friend. I first met... More →

Harry Kraemer

Sun, Oct 29

The Lifeline

I have yet to meet the person whose life is a forever happy, straight line with an uninterrupted positive slope upward from birth to death. After all, life tends to be an assortment of highs (graduating from school, getting a good... More →

Cheap Talk

Mon, Oct 9

That Rizzo Bloop

In the bottom of the 8th inning of tonight’s game 3 of the NLDS, Anthony Rizzo blooped a single to shallow left and Leonys Martin scored what proved to be the winning run.  The noteworthy thing is that Martin scored... More →