Marketing
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Researchers: Bobby J. Calder, Mathew S Isaac and Edward Malthouse
June 8, 2017
Careers
How to Maintain Strong Friendships as You Move Through Your Career
What the science of regret says about work–life balance and prioritizing close relationships.
Researchers: Neal J. Roese
June 6, 2017
Careers
Podcast: How to Avoid Five Common Career Pitfalls
Plus, a study shows an upside for companies that hire ex-offenders.
Researchers: Carter Cast and Dylan Minor
June 6, 2017
Operations
What Makes an Online Flash Sale Successful?
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Researchers: Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo
June 6, 2017
Marketing
To Improve Fundraising, Give Donors a Local Connection
Research offers concrete strategies for appealing to donors who want to make an impact.
Researchers: Rima Touré-Tillery and Ayelet Fishbach
June 6, 2017
Finance & Accounting
The Puzzling Case of Why Syndicated Loans Are Cheaper in June than January
Research shows that interest rates are lower for borrowers who can plan ahead.
Researchers: Justin Murfin and Mitchell A. Petersen
June 6, 2017
Economics
Does Immigration Help or Hurt Local Economies?
Historically, where immigrants cluster in the U.S., prosperity follows.
Researchers: Nathan Nunn, Nancy Qian and Sandra Sequeira
June 6, 2017
Entrepreneurship
Take 5: How to Succeed as an Entrepreneur
Advice from Kellogg faculty experts on starting and running your own business.
Researchers: Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky
May 8, 2017
Organizations
Sitting Near a High-Performer Can Make You Better at Your Job
“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.
Researchers: Michael Housman and Dylan Minor
May 8, 2017
Social Impact
“If You’re Inconsistent, You’re Toast.”
Companies serious about social impact are taking a deliberate stand on issues in line with their core business.
Researchers: Megan Kashner and Shannon Schuyler
May 8, 2017
Careers
Want to Network Like a Pro? Get Your Story Straight
You will meet hundreds of people this year. Are you ready?
Researchers: Craig Wortmann
May 8, 2017
Leadership
How the U.S. Army Recruits and Retains Millennials
Lessons from the military on making the most of your ambitious millennial workforce.
Researchers: Col. Robert Carr
May 5, 2017
Finance & Accounting
Alaskans Get an Annual Check from the State. How Do They Spend It?
The answer depends on a family’s income, but not in the way many economists expected.
Researchers: Lorenz Kueng
May 4, 2017
Data Analytics
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
Researchers: Pierre Deville, Chaoming Song, Nathan Eagle, Vincent D. Blondel, Albert-László Barabási and Dashun Wang
April 14, 2017
How Tight-knit and Individualistic Communities Adopt New Technologies Differently
Innovations from fax machines to WhatsApp spread faster in some societies than others.
Researchers: Bryony Reich
April 13, 2017
Marketing
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Researchers: Mathew S Isaac and Kent Grayson
April 13, 2017
Policy
We Are Influenced by Racial Information Even When We Are Not Aware of Its Presence
Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.
Researchers: Jie Yuan, Xiaoqing Hu, Yuhao Lu, Galen Bodenhausen and Shimin Fu
April 10, 2017
Leadership
Why Warmth Is the Underappreciated Skill Leaders Need
The case for demonstrating more than just competence.
Researchers: Loran Nordgren
April 10, 2017
Innovation
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren
April 7, 2017
Organizations
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Researchers: Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi
April 6, 2017
