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April 3, 2018
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
David Schonthal and Joel K. Shapiro
March 20, 2018
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Brayden King and Timothy Calkins
March 5, 2018
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Michal Maimaran and John Schroeder
March 1, 2018
Juries Treat Prestigious Companies Differently in Employment Discrimination Suits
But beware, a good reputation is a double-edged sword.
Mary Hunter-McDonnell and Brayden King
March 1, 2018
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
February 5, 2018
Take 5: How Do Households Manage Fluctuating Finances?
Plus, how policymakers can help them manage better.
Janice C. Eberly, Lorenz Kueng, Scott R. Baker, Anthony DeFusco and John Mondragon
February 2, 2018
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu
February 2, 2018
New Cryptocurrencies, Same Old Problems
Why we won’t see a Bitcoin takeover any time soon.
Sarit Markovich
February 1, 2018
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
Daniel Aobdia
January 5, 2018
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Craig Garthwaite, Meghan Busse, Amanda Starc and R. Mark McCareins
January 5, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Eric T. Anderson and Florian Zettelmeyer
January 4, 2018
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Ronen Gradwohl and Timothy Feddersen
January 4, 2018
Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements
It can take days for investors to react, creating a potentially lucrative strategy for some.
Matthew R. Lyle, Christopher Rigsby, Andrew Stephen and Teri L. Yohn
January 4, 2018
Private Equity Helped Firms Weather the Great Recession
A new study shows that debt isn’t always a liability during a financial crisis.
Shai Bernstein, Josh Lerner and Filippo Mezzanotti
January 4, 2018
Take 5: Make Your Big Idea a Success
Kellogg faculty share what it takes to find, foster, and sell innovation.
Benjamin F. Jones, R. Mark McCareins, Pete Slawniak, Brian Eng, Jeffrey Cohen, Bryony Reich and Loran Nordgren
January 3, 2018
How Blockchain Could Radically Alter Global Finance
The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.
Robert McDonald, Caitlin Long and Peter Cherecwich
December 6, 2017
How Are Black–White Biracial People Perceived in Terms of Race?
Understanding the answer—and why black and white Americans may perceive biracial people differently—is increasingly important in a multiracial society.
Arnold K. Ho, Nour Kteily and J. M. Chen
December 5, 2017
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane
December 4, 2017
Why Banning E-cigarette Ads on TV Could Backfire
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
Anna Tuchman
December 1, 2017
Measuring the Impact of Dodd–Frank on Household Leverage
The regulation’s attempt to prevent people from taking on mortgages they can’t repay may not work as intended.
Anthony DeFusco, Stephanie Johnson and John Mondragon
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