Best of 2020
Kellogg faculty published a wide variety of insightful research and analysis in 2020. Here's a look at some of this past year's top stories.
Six tools from an unlikely place—improv comedy—to use on your next Zoom call.
Robyn L. Scott and Leigh Thompson
May 13, 2020
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
December 2, 2020
Researchers hoped that having white participants read about racism would help them grasp the true extent of racial gaps in wealth and income. They were wrong.
Ivuoma Ngozi Onyeador, Natalie M. Daumeyer, Julian M. Rucker, Ajua Duker, Michael W. Kraus and Jennifer A. Richeson
September 2, 2020
When you prioritize candidates you “click with,” you run the risk of discriminating against candidates from different backgrounds. Here’s how to change course.
August 4, 2020
These days, political identity functions a lot like religious identity.
Eli J. Finkel and Cynthia S. Wang
October 29, 2020
New evidence suggests that certain Medicare Advantage plans increase life spans more than others. Here’s what the best plans have in common.
Jason Abaluck, Mauricio Cáceres Bravo, Peter Hull and Amanda Starc
October 28, 2020
A new study finds that immigrants are far more likely to found companies—both large and small—than native-born Americans.
Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim and Javier Miranda
October 5, 2020
A former Fortune 500 CEO offers a way forward during this time of unprecedented uncertainty.
Harry M. Kraemer
March 19, 2020
The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.
There are strategies that both large and small companies can implement to make their manufacturing more agile.
March 23, 2020
Step one: Press pause. Step two: Rethink everything.
April 8, 2020
Containing COVID-19 Will Devastate the Economy. Here’s the Economic Case for Why It’s Still Our Best Option.
The death toll from failing to contain the virus will be far more costly to society.
Martin Eichenbaum, Sergio Rebelo and Mathias Trabandt
March 26, 2020
Real-time data pinpoints what we’re buying, and who’s spending the fastest.
Scott R. Baker, R Farrokhnia, Steffen Meyer, Michaela Pagel and Constantine Yannelis
May 5, 2020
This new research could help policymakers deliver more effective COVID-safety messaging.
John Barrios, Efraim Benmelech, Yael V Hochberg, Paola Sapienza and Luigi Zingales
November 4, 2020
Well, not exactly. But it does offer a new way of thinking about the problem.
June 1, 2020
Some Companies Actually Do See Financial Returns on Their Social Investments. Here’s What They Have in Common.
A new study finds that ESG investments—when paired with high employee satisfaction—boost stock performance.
Kyle Welch and Aaron Yoon
June 9, 2020