Best of 2023
As we head into 2024, we are so grateful to you, our subscribers, for your continued readership. Please enjoy some of Kellogg Insight's favorite stories from 2023. - Jess Love, Editor in Chief, Kellogg Insight
![explorers in a cave full of treasure](/imager/clientcontent/362890/Full-0723-chat-gpt-management_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/362890/Full-0723-chat-gpt-management_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/362890/Full-0723-chat-gpt-management_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Operations
ChatGPT Has Arrived. What’s a Manager to Do?
4 tips for leading a team in an age of generative AI.
Robert L. Bray
July 21, 2023
![robot waiter serves couple in restaurant](/imager/clientcontent/352920/Full_0423_automation_future_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/352920/Full_0423_automation_future_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/352920/Full_0423_automation_future_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Economics
2 Factors Will Determine How Much AI Transforms Our Economy
They’ll also dictate how workers stand to fare.
Benjamin F. Jones
May 1, 2023
![doctors offices in small nodules](/imager/clientcontent/334731/Full_1222_AI_medical_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/334731/Full_1222_AI_medical_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/334731/Full_1222_AI_medical_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Healthcare
Will AI Eventually Replace Doctors?
Maybe not entirely. But the doctor–patient relationship is likely to change dramatically.
David Dranove and Craig Garthwaite
February 1, 2023
![person removes mask to show less happy face](/imager/clientcontent/344880/Full_0323_authenticity_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/344880/Full_0323_authenticity_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/344880/Full_0323_authenticity_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Leaders, Don’t Be Afraid to Admit Your Flaws
We prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits.
Li Jiang, Leslie John, Reihane Boghrati and Maryam Kouchaki
March 1, 2023
![entrepreneurs pitch to venture capitalists for funding](/imager/clientcontent/193873/Kellogg_CRAFT_Final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/193873/Kellogg_CRAFT_Final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/193873/Kellogg_CRAFT_Final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
5 Tips for Pitching Your Startup to Investors
“Make your first 30 seconds count,” and other advice from a seasoned venture capitalist.
Carter Cast
January 6, 2020
![People visit a bank](/imager/clientcontent/108393/bank_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/108393/bank_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/108393/bank_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance & Accounting
What Went Wrong at Silicon Valley Bank?
And how can it be avoided next time? A new analysis sheds light on vulnerabilities within the U.S. banking industry.
Erica Xuewei Jiang, Gregor Matvos, Tomasz Piskorski and Amit Seru
March 16, 2023
![A city's skyscrapers interspersed with trees and rooftop gardens](/imager/clientcontent/338887/Full_0123_Shareholders_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/338887/Full_0123_Shareholders_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/338887/Full_0123_Shareholders_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance & Accounting
What Is the Purpose of a Corporation Today?
Has anything changed in the three years since the Business Roundtable declared firms should prioritize more than shareholders?
Aaron Yoon, Ravi Jagannathan, Carola Frydman, Robert Korajczyk and José Maria Liberti
January 17, 2023
![CEO sweating over a disclosure button](/imager/clientcontent/366599/Full_0923_disclosure_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/366599/Full_0923_disclosure_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/366599/Full_0923_disclosure_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance & Accounting
The More Investors Know, the More Executives Disclose
CEOs are likelier to volunteer bad news when the public better understands their personal motives for maximizing short-term stock prices.
Jung Min Kim
September 5, 2023
![married couple standing at bank teller's window](/imager/clientcontent/355280/Full_0523_marriage_banking_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/355280/Full_0523_marriage_banking_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/355280/Full_0523_marriage_banking_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance & Accounting
One Key to a Happy Marriage? A Joint Bank Account.
Merging finances helps newlyweds align their financial goals and avoid scorekeeping.
Jenny G. Olson , Scott I. Rick, Deborah A. Small and Eli J. Finkel
May 9, 2023
![grocery store aisle where two groups of people protest. One group is boycotting, while the other is buycotting](/imager/clientcontent/330672/Full_1222_Boycotts_Buycotts_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/330672/Full_1222_Boycotts_Buycotts_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/330672/Full_1222_Boycotts_Buycotts_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
How Much Do Boycotts Affect a Company’s Bottom Line?
There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
January 1, 2023
![person shopping, looking at price tags](/imager/clientcontent/378376/FULL_1223_Willingness_to_buy_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/378376/FULL_1223_Willingness_to_buy_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/378376/FULL_1223_Willingness_to_buy_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Sharlene He, Eric T. Anderson and Derek D. Rucker
December 1, 2023
![person climbin ladder with missing rungs toward rich boss surrounded by money bags on platform](/imager/clientcontent/368373/Full_0923_meritocracy_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/368373/Full_0923_meritocracy_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/368373/Full_0923_meritocracy_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Knowing Your Boss’s Salary Can Make You Work Harder—or Slack Off
Your level of motivation depends on whether you have a fair shot at getting promoted yourself.
Erika Deserranno, Philipp Kastrau and Gianmarco León-Ciliotta
September 1, 2023
![woman standing confidently](/imager/clientcontent/255903/executive-presence_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/255903/executive-presence_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/255903/executive-presence_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
3 Tips for Reinventing Your Career After a Layoff
It’s crucial to reassess what you want to be doing instead of jumping at the first opportunity.
Ellen Taaffe
January 3, 2023