Games and Game Theory
Kellogg Insight examines how game theory can influence business and investment decisions.
Finance & Accounting
Using the Lure of a Lottery to Spur Savings
Now legal in the US, prize-linked savings accounts use the excitement of a jackpot drawing to encourage people to grow savings.
Shawn Cole, Benjamin Iverson and Peter Tufano
March 2, 2015
Economics
To Bluff or Not to Bluff
Game theory says it’s pure mathematics. But human psychology matters, too.
Ehud Kalai and Kent Grayson
March 2, 2015
Marketing
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Kelly Goldsmith and On Amir
March 2, 2015
Finance & Accounting
Maximize the Returns, Lower the Risk
Using the right tools to grow savings and improve investment outcomes.
Benjamin Iverson, James Schummer and Willemien Kets
March 2, 2015