Games and Game Theory
Kellogg Insight examines how game theory can influence business and investment decisions.
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Finance & Accounting
Using the Lure of a Lottery to Spur Savings
Now legal in the US, prize-linked savings accounts use the excitement of a jackpot drawing to encourage people to grow savings.
Shawn Cole, Benjamin Iverson and Peter Tufano
March 2, 2015
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Economics
To Bluff or Not to Bluff
Game theory says it’s pure mathematics. But human psychology matters, too.
Ehud Kalai and Kent Grayson
March 2, 2015
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Marketing
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Kelly Goldsmith and On Amir
March 2, 2015
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Finance & Accounting
Maximize the Returns, Lower the Risk
Using the right tools to grow savings and improve investment outcomes.
Benjamin Iverson, James Schummer and Willemien Kets
March 2, 2015