Games and Game Theory
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Games and Game Theory

Kellogg Insight examines how game theory can influence business and investment decisions.
Finance & Accounting

Using the Lure of a Lottery to Spur Savings

Now legal in the US, prize-linked savings accounts use the excitement of a jackpot drawing to encourage people to grow savings.

Economics

To Bluff or Not to Bluff

Game theory says it’s pure mathematics. But human psychology matters, too.

Marketing

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

Finance & Accounting

Maximize the Returns, Lower the Risk

Using the right tools to grow savings and improve investment outcomes.