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Marketing

Balancing Results and Revenue

Tweaking keyword auctions to benefit search engines and Internet users

Leadership

Breaking Through the Glass Ceiling

Women lend women a helping hand to obtain top positions

Leadership

The State of Gender and Equality

An interview with Alice Eagly

Marketing

Are Numbers Gendered?

What they reveal about the human mind

Leadership

Is There a Female Leadership Style?

Data suggests the answer is “Yes”

Careers

Leveling the Playing Field

Small tweaks help first-generation college students succeed

Politics & Elections

Braggarts Become Leaders

Women at a disadvantage when competing for leadership positions

More than Risk Management

Non-hedging derivatives broadly used, but also broaden risks

Finance & Accounting

Housing’s Albatross

Negative equity weighs on the market

Policy

The Low Cost of Capturing Carbon

A climate-friendly technology may be cheaper than we thought

Economics

Who Wins with the Smart Grid?

Uncertain economics cloud the grid’s future

Leadership

Mastering Motivation

Finding a better way to work toward your goals

Volatile Assets

Why we know less about bonds than we thought

Operations

Why You Should Accept Returns

Best handling of merchandise returns may be counterintuitive

Economics

Decisions, Decisions

Why humans can’t seem to make the “right” choices

Leadership

Do Less

Why managers should stop micromanaging and trust their employees

Buying Behaviors of Emerging Middle Classes

How new consumers in developing nations choose their brands

Healthcare

When Hospitals Turn Away Ambulances

Uncovering flaws in a policy intended to prevent ER overcrowding

Healthcare

Rebooting Employer-Sponsored Healthcare

Would employees be happier with more health plan choices?

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