Kellogg Insight
Skip to content
Explore Our Coronavirus Coverage

Storytelling

A wine expert guides a consumer in a shopping cart through a river of wine, to a particular group of bottles.
Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

A storyteller describes a shoe by a fire.
Marketing

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

Business leaders learn how to tell a great story.
Leadership

Take 5: How to Tell a Great Story

Storytelling is a key business skill. Here’s how to make your narratives more persuasive.

A networker tells his story as a movie trailer.
Careers

Want to Network Like a Pro? Get Your Story Straight

You will meet hundreds of people this year. Are you ready?

A business leader communicates complex ideas to a circle of employees.
Leadership

Six Tools for Communicating Complex Ideas

Business leaders need to know how to make their information stick.

Leadership

Podcast: Executives, Put On Your Dancing Shoes

How lessons from the arts can help you become a more effective leader.

Business leaders learn how to tell a great story.
Leadership

Podcast: The Power of Persuasive Storytelling

Stories hook your business audience and get them to take action.