Marketers rightly pay a lot of attention to their customers’ needs. After all, needs drive consumption, and if you know what needs your customers have, you’ll be better able to serve them. But how often do you consider your customers’ psychological needs, or their mindset? In this complimentary webinar, Kellogg marketing professor Angela Lee will explore lesser-known findings from consumer psychology. She’ll explain some of the fundamental drivers of human behavior, as well as positioning and communication strategies that may help you appeal to the right people at the right time.