The Insightful Leader Live: Know Your Customers’ Mindset
Angela Lee is the Mechthild Esser Nemmers Professor of Marketing and the Faculty Director of the Golub Capital Social Impact Lab at Kellogg. Dr. Lee is a consumer psychologist with expertise in consumer learning, emotions, and motivation. Her research focuses on understanding how consumers make decisions, what motivates them, and how to affect behavioral change. She studies these topics in different contexts—for instance, finding ways to encourage green consumption or to improve public safety during the pandemic.
View Angela’s customer mindset Powerpoint deck from the webinar here.
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