A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.
Researchers: Craig Garthwaite, Angela Y. Lee, Yuval Salant, Georgy Egorov and Jörg L. Spenkuch
October 30, 2018
Western Companies doing business in China need to ask the right questions.
Researchers: Angela Y. Lee
September 8, 2015
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
What happens when the brands we favor come under attack?
Researchers: Monika Lisjak, Angela Y. Lee and Wendi L. Gardner
January 2, 2013
The “when” and “what” of candidates’ messages.
Researchers: Hakkyun Kim, Akshay R. Rao and Angela Y. Lee
October 1, 2010
Aligning consumer goals with level of abstraction
Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal
October 1, 2009
Do people prefer the carrot or the stick?
Researchers: Angela Y. Lee and Jennifer L. Aaker
December 1, 2007
Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar
Researchers: Angela Y. Lee and Aparna Labroo
April 14, 2007