Articles in English

Marketing

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

Researchers: Rima Touré-Tillery and Ayelet Fishbach

Leadership

Why Leaders Should Nurture Their Social–Emotional Intelligence

These four skills can diffuse conflict, particularly within family businesses.

Researchers: Brooke Vuckovic

Leadership

Is It Really Lonely at the Top?

The surprising links between feeling powerful and feeling connected.

Researchers: Charleen R. Case, Kyle E. Conlon, Jon Maner, Adam Waytz, Eileen Chou, Joe C. Magee and Adam D. Galinsky

Entrepreneurship

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

Researchers: Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges

Politics & Elections

Podcast: Does What Candidates Say Matter?

Understanding political rhetoric in this heated presidential race.

Researchers: Nour Kteily, Julie Hennessy and Thomas N. Hubbard

Finance & Accounting

Video: How to Play the Lottery Without Losing

Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?

Researchers: Shawn Cole, Benjamin Iverson and Peter Tufano

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Strategy

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Researchers: Kellogg INSIGHT

Strategy

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

Researchers: Nicola Bianchi, Petra Moser and Joerg Baten

How a Family Business Can Capitalize on Its Unique Culture

You need a different playbook when the CEO is your sister.

Researchers: John L. Ward

Innovation

Think You’re Out of Creative Ideas? Think Again.

We downplay the importance of persistence in creative success.

Researchers: Brian J. Lucas and Loran Nordgren

Leadership

5 Tips to Become an Authentic Leader

Sincerity can go a long way when stepping into a new role.

Researchers: Brenda Ellington Booth and Brooke Vuckovic

Marketing

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

Researchers: Stephan Seiler, Song Yao and Wenbo Wang

Cultivating Trust Is Critical—and Surprisingly Complex

Don’t rely on intuition for something this important.

Researchers: Kent Grayson

Economics

Podcast: What Happens When Employees Are Poached?

How poaching benefits companies and industries, and how you can make yourself more poachable.

Researchers: Evan Barlow, Achal Bassamboo, Gad Allon and Adnan Rukieh

Employees Are More Likely to Cheat on Their Way out the Door

The temptation to act unethically is plentiful in the gig economy.

Researchers: Daniel J. Effron, Christopher J. Bryan and J. Keith Murnighan

Strategy

Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku

Join Kellogg’s strategy faculty in putting your favorite lessons into verse.

Researchers: David Dranove, Meghan Busse, Thomas N. Hubbard and Sarit Markovich

Policy

There Is a Downside to Increased Enrollment in Higher Ed

How opening the floodgates can hurt the classroom experience.

Researchers: Nicola Bianchi

How to Protect Yourself from an Unethical Boss

To ward off immoral requests, take a lesson from vampire lore.

Researchers: Sreedhari Desai and Maryam Kouchaki

Entrepreneurship

Discovering the Value of the “Corporate” Entrepreneur

How one established company benefited from a dogged intrapreneur.

Researchers: Gabriel Vehovsky