Articles in English

Entrepreneurship

Three Tips for Designing a Startup’s Marketing Plan

Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.

Researchers: Katie Arnold

Why Do You See the World as More Fair Than I Do?

The amount of racism or classism you perceive likely depends on how much you favor social hierarchies.

Researchers: Nour Kteily, Jennifer Sheehy-Skeffington and Arnold K. Ho

Marketing

Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

Organizations

Appointing a Female CEO? Beware of Media Attention

Investors are skittish when new CEOs get lots of press, but only when those leaders are women.

Researchers: Kevin Gaughan, Edward (Ned) Smith and Jason Pierce

Your Investment Tool Is Failing You

A new tool offers smart investors an improvement over the CAPM.

Researchers: Matthew R. Lyle, Charles C. Y. Wang and Akash Chattopadhyay

Innovation

What Happens to Innovation When the Financial Incentives Change?

There are ways to split the pie that encourage innovation.

Researchers: Hans K. Hvide and Benjamin F. Jones

Entrepreneurship

Can Your Invention Take the Heat?

An infant HIV test offers lessons for entrepreneurs designing for tough conditions.

Researchers: Kara Palamountain

Entrepreneurship

Podcast: What Does It Take to Bring an Ambitious Product to Market?

Tips for entrepreneurs on when to shift the finish line.

Researchers: Kara Palamountain, David Schonthal and Jesse Chang

Innovation

What It Takes for a Family Business to Innovate

The key is balancing a C-Suite skill set with an “F-Suite” mindset.

Researchers: Justin B. Craig

Strategy

Four Steps to Strategically Grow Your Business

Look beyond the usual suspects to identify your company’s next market.

Researchers: Michael J. Mazzeo

Marketing

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar

Entrepreneurship

Keeping the Angels at Bay

Startups should be wary of accepting too much money from angel investors.

Researchers: Scott R. Baker

Politics & Elections

Abandoning the Electoral College Would Remake Campaign Spending

A direct-vote system could have a sizeable impact on the behaviors of voters and candidates.

Researchers: Brett Gordon and Wesley Hartmann

Is Reading Someone’s Emails Like Entering Their Home?

How conceptions of privacy change over time and how analogies pave the way.

Researchers: Kartikeya Bajpai and Klaus Weber

Policy

Can Raising the Capital Gains Tax Rate Ever Attract Investors?

The traditional view that raising rates hurts firms deserves a closer look.

Researchers: Luzi Hail, Stephanie Sikes and Clare Wang

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Researchers: Bin Liu, Ramesh Govindan and Brian Uzzi

Economics

How the Wormhole Decade (2000–2010) Changed the World

Five implications no one can afford to ignore.

Researchers: Sally Blount

Marketing

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”

Researchers: Mohanbir S. Sawhney

Policy

How Much Will You Pay Today for a Better Tomorrow?

How we answer that question has the power to shape climate-change policy.

Researchers: David Amdur, Donald Dale, Christopher Borick and Barry G. Rabe

Finance & Accounting

Why Did Car Sales Drop So Dramatically During the Financial Crisis?

Even willing buyers were affected by a credit freeze.

Researchers: Efraim Benmelech, Ralf R. Meisenzahl and Rodney Ramcharan