五月 5, 2014
你不想要的顾客
如果失败预兆者喜欢你的产品,你就有麻烦了
Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
七月 7, 2014
精打细算者是否比较自私?
偏重“精打细算心态”会助长人们作决定时较自私、较不道德的行为。
Long Wang, Chen-Bo Zhong and J. Keith Murnighan
八月 4, 2014
让激昂的音乐振奋人心
适当的背景音乐能够影响人们对于信息的诠释以及采取主动的意愿
Dennis Hsu, Li Huang, Loran Nordgren, Derek D. Rucker and Adam D. Galinsky
二月 1, 2008
Predicting Customer Lifetime Value
When is it sensible to give perks to customers?
Edward Malthouse and Robert C. Blattberg
五月 1, 2009
考虑得过多而无法做出决定?
潜意识的评估可增强复杂的决定
Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren
八月 1, 2009
神秘的利润
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A. Craig Burnside, Martin Eichenbaum, Isaac Kleshchelski and Sergio Rebelo
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