Featured Faculty
Data Analytics Nov 4, 2020
Video: How Bias Creeps into AI when Businesses Aren’t Looking
A quick explainer on what happens if you aren’t thoughtful about the data you use.
In this brief animated video, Adam Pah, a clinical assistant professor of management and organizations at the Kellogg School, explains why leaders need to be thoughtful about the data they use—and how they put that data to use—to avoid problems with bias when designing artificial intelligence and machine learning programs.
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