Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
Skip to content
A magazine of research and ideas from the
faculty of the Kellogg School of Management
Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
itunes download
Leadership Aug 17, 2020

Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.

The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.

Based on insights from

Kent Grayson

Heather Federman

Mathew Mytka

Listening: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
download
0:00 Skip back button Play Skip forward button 24:40

For companies seeking to reopen, introducing contact tracing technology may seem like an obvious good idea—a way to quarantine any employees who may be infected, so that everyone else can remain safely on the job. But contact tracing apps also introduce serious questions around trust and employee privacy.

How much do leaders need to know about their employees’ private lives? What should they do with the data they collect? And will workers trust them not to misuse this information?

On this special episode of The Insightful Leader, Kent Grayson, a professor of marketing at Kellogg, discusses these questions with Heather Federman, the vice president of privacy and policy at data software company Big ID, and Mathew Mytka, chief platform officer at design firm >X.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.

Featured Faculty
Kent Grayson

Associate Professor of Marketing; Bernice and Leonard Lavin Professorship

LinkedIn Logo Share Chain Link Link Email Printer Print Republish
Most Popular This Week
  1. Is This a Job for a Human or AI?
    Five questions to ask before delegating an office project to your new computer coworker.
  2. What Hostage Diplomacy Can Teach Us About Everyday Negotiation
    Start by looking beyond the person at the other end of the table.
  3. The Costly Gap Between Two Career Ladders
    Managers earn more than individual contributors—even when their work is comparable.
  4. There’s a Higher Bar for Working from Home
    Remote job postings demand more skills and experience than similar in-person positions, which could limit opportunities for early-career workers.
  5. 5 Telltale Signs That a Photo Is AI-generated
    For one, scour for details that defy the laws of physics.
  6. Why Is the U.S. Stock Market Outpacing Europe’s?
    A $3 trillion gap in 2008 grew to a $34 trillion gap in 2023. Economists found a secret ingredient.
  7. Take 5: Time to Negotiate
    How broadening your perspective, biding your time, and avoiding binaries can lead to a better solution for all parties.
  8. Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.
    A professor and executive coach offers tips for developing different components of EQ.
More in Leadership
Take 5: Time to Negotiate
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.