Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
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Leadership Aug 17, 2020

Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.

The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.

Contact tracing introduces prickly issues at the intersection of safety, privacy, and technology.

Based on insights from

Kent Grayson

Heather Federman

Mathew Mytka

Listening: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
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For companies seeking to reopen, introducing contact tracing technology may seem like an obvious good idea—a way to quarantine any employees who may be infected, so that everyone else can remain safely on the job. But contact tracing apps also introduce serious questions around trust and employee privacy.

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How much do leaders need to know about their employees’ private lives? What should they do with the data they collect? And will workers trust them not to misuse this information?

On this special episode of The Insightful Leader, Kent Grayson, a professor of marketing at Kellogg, discusses these questions with Heather Federman, the vice president of privacy and policy at data software company Big ID, and Mathew Mytka, chief platform officer at design firm >X.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.

Featured Faculty

Associate Professor of Marketing; Bernice and Leonard Lavin Professorship

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