Featured Faculty
Leadership Aug 17, 2020
Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.
0:00
/
24:40 
Listening: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
0:00
24:40
24:40
For companies seeking to reopen, introducing contact tracing technology may seem like an obvious good idea—a way to quarantine any employees who may be infected, so that everyone else can remain safely on the job. But contact tracing apps also introduce serious questions around trust and employee privacy.
How much do leaders need to know about their employees’ private lives? What should they do with the data they collect? And will workers trust them not to misuse this information?
On this special episode of The Insightful Leader, Kent Grayson, a professor of marketing at Kellogg, discusses these questions with Heather Federman, the vice president of privacy and policy at data software company Big ID, and Mathew Mytka, chief platform officer at design firm >X.
Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.
Most Popular This Week
-
What Went Wrong at Silicon Valley Bank?And how can it be avoided next time? A new analysis sheds light on vulnerabilities within the U.S. banking industry.
-
How Are Black–White Biracial People Perceived in Terms of Race?Understanding the answer—and why black and white Americans may percieve biracial people differently—is increasingly important in a multiracial society.
-
What Went Wrong at AIG?Unpacking the insurance giant's collapse during the 2008 financial crisis.
-
Will AI Eventually Replace Doctors?Maybe not entirely. But the doctor–patient relationship is likely to change dramatically.
-
Which Form of Government Is Best?Democracies may not outlast dictatorships, but they adapt better.
-
Podcast: "It's Hard to Regulate U.S. Banks!"Silicon Valley Bank spectacularly collapsed—and a new analysis suggests that its precarious situation is not as much of an outlier as we’d hope. On this episode of The Insightful Leader, we learn what went wrong and what should happen next.
-
What Happens to Worker Productivity after a Minimum Wage Increase?A pay raise boosts productivity for some—but the impact on the bottom line is more complicated.
-
Why Do Some People Succeed after Failing, While Others Continue to Flounder?A new study dispels some of the mystery behind success after failure.
-
Marketers, Don’t Be Too Hasty to Act on DataDon’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.
-
Why Well-Meaning NGOs Sometimes Do More Harm than GoodStudies of aid groups in Ghana and Uganda show why it’s so important to coordinate with local governments and institutions.
-
Understanding the Pandemic’s Lasting Impact on Real EstateWork-from-home has stuck around. What does this mean for residential and commercial real-estate markets?
-
How Has Marketing Changed over the Past Half-Century?Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
-
How Much Do Campaign Ads Matter?Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.
-
How Peer Pressure Can Lead Teens to Underachieve—Even in Schools Where It’s “Cool to Be Smart”New research offers lessons for administrators hoping to improve student performance.
-
Immigrants to the U.S. Create More Jobs than They TakeA new study finds that immigrants are far more likely to found companies—both large and small—than native-born Americans.
-
Leaders, Don’t Be Afraid to Admit Your FlawsWe prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits.
-
For Students with Disabilities, Discrimination Starts Before They Even Enter SchoolPublic-school principals are less welcoming to prospective families with disabled children—particularly when they’re Black.
-
Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.A professor and executive coach unpacks this seemingly elusive trait.
-
How Self-Reflection Can Make You a Better LeaderSetting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team
Add Insight to your inbox.
