Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management
Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
itunes download
Leadership Aug 17, 2020

Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.

The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.

Based on insights from

Kent Grayson

Heather Federman

Mathew Mytka

Listening: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
download
0:00 Skip back button Play Skip forward button 24:40

For companies seeking to reopen, introducing contact tracing technology may seem like an obvious good idea—a way to quarantine any employees who may be infected, so that everyone else can remain safely on the job. But contact tracing apps also introduce serious questions around trust and employee privacy.

How much do leaders need to know about their employees’ private lives? What should they do with the data they collect? And will workers trust them not to misuse this information?

On this special episode of The Insightful Leader, Kent Grayson, a professor of marketing at Kellogg, discusses these questions with Heather Federman, the vice president of privacy and policy at data software company Big ID, and Mathew Mytka, chief platform officer at design firm >X.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.

Featured Faculty
Kent Grayson

Associate Professor of Marketing; Bernice and Leonard Lavin Professorship

LinkedIn Logo Share Chain Link Link Email Printer Print Republish
Most Popular This Week
  1. 5 Traits That Set the Best Leaders Apart
    A former CEO and current executive coach discusses the tendencies of these high performers, including sharing credit and ignoring shiny objects.
  2. Building Wealth for Your Kids? These 4 Habits Can Help Prevent Entitlement
    Too many advantages can become a disadvantage.
  3. A Key Ingredient for Making Teams Soar
    A study of pilots breaks down rapport into several components—and identifies which is most important for effective teamwork.
  4. To Spot AI Fakes, a Little Training Goes a Long Way
    A study of intelligence analysts shows that just 30 minutes of training can improve people’s ability to distinguish real images from fake ones.
  5. Want More Voices to Be Heard? Turn Up the Warmth
    A study of business-school classrooms shows that even subtle behavioral cues can help people feel more comfortable sharing their opinions and ideas.
  6. Does GameStop Signal the End of Short Selling as We Know It?
    A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
  7. 5 Telltale Signs That a Photo Is AI-generated
    For one, scour for details that defy the laws of physics.
  8. Take 5: Let’s Get Ethical
    Kellogg faculty offer research-backed advice on how to foster an ethical work culture.
  9. How a Different AI Approach Can Cut the Queue
    An algorithm that bypasses a step in hospital triage has shown to be significantly more efficient.
More in Leadership
5 Traits That Set the Best Leaders Apart
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.