Kent Grayson
Associate Professor of Marketing; Bernice and Leonard Lavin Professorship
We Prefer Authentic Products. But What Conveys “Authenticity”?
Invoking a company’s history can help—and research points to a new way of doing this.
Researchers: Chelsea Galoni, Brendan Strejcek and Kent Grayson
April 1, 2023
Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.
Researchers: Kent Grayson, Heather Federman and Mathew Mytka
August 17, 2020
You’ve Worked Hard to Earn Your Team’s Trust. What Happens If Layoffs Are Necessary?
Layoffs are brutal. But the news is easier to accept from leaders who consistently display honesty, competency, and concern for their employees.
Researchers: Kent Grayson and Sanjay Khosla
July 6, 2020
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health.
Researchers: Brett Gordon, Kent Grayson, Jörg L. Spenkuch and Amanda Starc
August 6, 2019
Take 5: How to Build Trust in the Workplace
Trust is a powerful motivator. Here’s how to foster it among employees in your organization.
Researchers: Harry M. Kraemer, Karen Cates, Paola Sapienza, Daniel Barron, Michael Powell, J. Keith Murnighan and Kent Grayson
February 12, 2019
Take 5: Fine-Tuning Your Powers of Persuasion
From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.
Researchers: Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen and Kent Grayson
November 7, 2018
How to Solve Healthcare’s Trust Deficit
Doctors, patients, and insurers are often skeptical of each other. Three experts discuss ways to counteract that.
Researchers: Kent Grayson, Lakshmi Halasyamani and Daniel Dahl
July 9, 2018
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
Researchers: Achal Bassamboo, Kent Grayson, Thomas N. Hubbard, Maryam Kouchaki, Martin Lariviere and Derek D. Rucker
July 3, 2018
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
Researchers: David Rapp, Rachel Davis Mersey and Kent Grayson
August 14, 2017
Video: How Trust Takes Us Out of Our Comfort Zone
The more trusting the relationship, the more you have to gain—or lose.
Researchers: Kent Grayson and Eli J. Finkel
August 4, 2017
Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Researchers: Kent Grayson, David Rapp and Rachel Davis Mersey
July 10, 2017
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Researchers: Mathew S Isaac and Kent Grayson
April 13, 2017
How Millennials Are Discovering Music
To woo listeners, music platforms should get personal.
Researchers: Kent Grayson and Libby Koerbel
November 2, 2016
Video: How We Signal Trust in the Workplace
From innovating Oreos to scaling Everest, communicating trust can build your business.
Researchers: Kent Grayson and Sanjay Khosla
July 1, 2016
Cultivating Trust Is Critical—and Surprisingly Complex
Don’t rely on intuition for something this important.
Researchers: Kent Grayson
March 7, 2016
Why No One Boasts About Being in the Top 9
Find the right way to tout your ranking.
Researchers: Mathew S Isaac, Aaron Brough and Kent Grayson
January 5, 2016
The Risks of a Good Reputation
How reputation and trust function in commercial transactions and the sharing economy.
Researchers: Kent Grayson and Brayden King
June 2, 2015
We Trust Reputation. Should We?
The power of reputation might expose us to greater risk.
Researchers: Gulnur Tumbat and Kent Grayson
June 2, 2015
The Risks of a Good Reputation— Podcast Transcript
How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.
Researchers: Kent Grayson and Brayden King
June 2, 2015
To Bluff or Not to Bluff
Game theory says it’s pure mathematics. But human psychology matters, too.
Researchers: Ehud Kalai and Kent Grayson
March 2, 2015
Trust Required Here
Trust in both the seller and the marketplace is necessary for buyer confidence
Researchers: Kent Grayson, Devon Johnson and Der-Fa Chen
August 2, 2007