Video: How Leaders Build Trust
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Leadership Jul 7, 2017

Video: How Lead­ers Build Trust

“Val­ues-based lead­ers” know that lip ser­vice is not enough.

A leader guides followers.

Enis Aksoy

Based on insights from

Harry M. Kraemer

Cecily Cooper

Busi­ness lead­ers — and the com­pa­nies they lead — thrive in envi­ron­ments of mutu­al trust. Build a strong team, treat them fair­ly, show them that you trust them and you will be ready to han­dle even the most adverse sit­u­a­tions, be it a down quar­ter, a bumpy prod­uct roll­out, or a scandal. 

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Har­ry Krae­mer, a clin­i­cal pro­fes­sor of strat­e­gy at the Kel­logg School, describes how val­ues-based lead­er­ship is a crit­i­cal com­po­nent to gain­ing employ­ees’ trust.

Ceci­ly Coop­er, an asso­ciate pro­fes­sor of man­age­ment at the Uni­ver­si­ty of Mia­mi School of Man­age­ment, pro­vides strate­gies to bol­ster trust across your entire orga­ni­za­tion — espe­cial­ly when the going gets tough. 



The Trust Project is a unique body of knowl­edge, con­nect­ing schol­ars and exec­u­tives from diverse back­grounds to share ideas, research, and action­able insights in a series of videos for research and man­age­ment. Learn more about the project and its devel­op­ment in con­junc­tion with the Kel­logg Mar­kets and Cus­tomers Initiative.

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