Featured Faculty
Donald C. Clark/HSBC Chair in Consumer Finance, Professor of Finance, and Zell Center Faculty Fellow
Economics Finance & Accounting Dec 1, 2016
Video: How to Establish Trust in Financial Transactions
Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.
monique28 via iStock
Trust, essential for any financial transaction, may be what truly makes the world go ’round.
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Paola Sapienza, a professor of finance at the Kellogg School, describes what financial institutions can do to build trust with their clientele.
Bruce Carruthers, a professor of sociology and director of the Buffett Institute for Global Studies at Northwestern University, discusses how financial institutions can use data to determine creditworthiness.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
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