Trust, essential for any financial transaction, may be what truly makes the world go 'round.

Paola Sapienza, a professor of finance at the Kellogg School, describes what financial institutions can do to build trust with their clientele.

Bruce Carruthers, a professor of sociology and director of the Buffett Institute for Global Studies at Northwestern University, discusses how financial institutions can use data to determine creditworthiness.

The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.