Economics Finance & Accounting Dec 1, 2016
Video: How to Establish Trust in Financial Transactions
Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.
![Business people use trust to help each other succeed.](/imager/clientcontent/34280/TrustTransact_265dcf20bf86bc91590c49e978b05b5a.jpg)
monique28 via iStock
Trust, essential for any financial transaction, may be what truly makes the world go ’round.
Paola Sapienza, a professor of finance at the Kellogg School, describes what financial institutions can do to build trust with their clientele.
Bruce Carruthers, a professor of sociology and director of the Buffett Institute for Global Studies at Northwestern University, discusses how financial institutions can use data to determine creditworthiness.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.