Related
Video: To Build Trust with Customers, Show That You Are in It for the Long Haul
Video: Are You Making the Wrong First Impression?
Strategy Organizations Aug 2, 2016
Video: Let Virtue Build Your Bottom Line
Trustworthiness pays off, especially in the midst of uncertainty.
Akindo via iStock
Whether you are buying a used car and hoping not to get a lemon or assuring employees you have their interests at heart during the chaos of a merger, knowing who to trust, and how to build trust, is key.
Add Insight
to your inbox.
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Nico Matouschek, a professor of strategy at the Kellogg School, explains how a small number of trusted sellers can have an outsized effect on how the rest of the market operates.
Grover Wray, chief human resource officer at DigitalGlobe, shares one firm’s efforts to win the trust of its employees during a stressful merger.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
Featured Faculty
Suggested For You
Most Popular
Tips from an expert negotiator on how to ask without fear.
The key seems to be how people perceive their own success and professional value.
Most Popular Podcasts
Coworkers can make us crazy. Here’s how to handle tough situations.
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Finding and nurturing high performers isn’t easy, but it pays off.
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
More in Strategy
