Innovation Jul 6, 2015

Watson Is Just the Beginning

How machine learning will change education, product development, and decision-making.

Based on insights from

David Ferrucci

At the Kellogg School’s first Computational Social Science Summit, David Ferrucci, the lead scientist behind IBM’s Watson computer, sat down with Kellogg School professor Brian Uzzi to discuss how machine learning and artificial intelligence will become central to the future of business.

In the first of these videos, Ferrucci gives an overview of the five ways machine learning will be transformative. In the following videos, he goes into detail on each point.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Sign up here


Smarter Devices

Devices are getting smarter and smarter, from hearing aids that filter noise, to driverless cars that adapt to specific road conditions.


Decision Making

Machines help users improve decision making by reminding us what we know, pointing us to what we do not, and removing our blind spots.


Revolutionary Personalization

Netflix and Amazon are just the beginning of a world of specialized products and services.


Education

Smarter machines are freeing up students to collaborate, solve problems, design, and innovate.


Cultural Transformation

Human-machine partnerships are part of a greater cultural transformation.


Editor’s Picks

Careers

Podcast: How to Be a Great Mentor

Plus, some valuable career advice that applies to just about everyone.

Marketing

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

Innovation

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Innovation

Buying a Company for Its Talent? Beware of Hidden Legal Risks.

Acquiring another firm’s trade secrets—even unintentionally—could prove costly.

Careers

Take 5: Tips for Widening—and Improving—Your Candidate Pool

Common biases can cause companies to overlook a wealth of top talent.

Innovation

Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?

A new study suggests that firms are at their most innovative after a financial windfall.

Careers

4 Key Steps to Preparing for a Business Presentation

Don’t let a lack of prep work sabotage your great ideas.

Healthcare

Video: How Open Lines of Communication Can Improve Healthcare Outcomes

Training physicians to be better communicators builds trust with patients and their loved ones.

Operations

Here’s a Better Way to Schedule Surgeries

A new tool could drive savings of 20 percent while still keeping surgeons happy.

Politics & Elections

Why Economic Crises Trigger Political Turnover in Some Countries but Not Others

The fallout can hinge on how much a country’s people trust each other.

Marketing

Building Strong Brands: The Inside Scoop on Branding in the Real World

Tim Calkins’s blog draws lessons from brand missteps and triumphs.

Economics

How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region

Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.