Alexander Chernev
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Alexander Chernev

Professor of Marketing

Kellogg Faculty Page →

Take 5: How Companies Benefit from Corporate Social Responsibility

CSR is in vogue. And it can help a firm’s bottom line.

Researchers: Thomas Lys, James Naughton, Sunil Chopra, Dylan Minor, Alexander Chernev, Shannon Schuyler and Megan Kashner

March 1, 2018

Social Impact

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Ping Dong, Lakshman Krishnamurthi, Aparna Labroo, Martin Lariviere and Blakeley B. McShane

December 5, 2017

Marketing

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman

October 3, 2017

Marketing

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

Researchers: Alexander Chernev and Sean Blair

December 7, 2015

Marketing

When Two Products Are Less Than One

Why Bundling Can Sometimes Hurt Sales

Researchers: Aaron Brough and Alexander Chernev

September 2, 2013

Marketing

A Dieting Conundrum

Why dieters underestimate calorie counts of meals

Researchers: Alexander Chernev

January 1, 2012

Marketing

Corralling Consumer Choice

Optimizing assortment size based on perceived attractiveness

Researchers: Alexander Chernev and Ryan Hamilton

June 1, 2010

Marketing

Should I Stay or Should I Go?

How loss-aversion influences choice

Researchers: Alexander Chernev

September 1, 2009

Marketing

Jack of All Trades or Master of One?

Performance perceptions of multi-feature products

Researchers: Alexander Chernev

November 1, 2008

Marketing

Unsure What to Order?

Decisions are easier when everything is priced the same

Researchers: Alexander Chernev

April 16, 2007

Marketing