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Cindy Xiong

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

Researchers: Kiran Ajani, Elsie Lee, Cindy Xiong, Cole Nussbaumer Knaflic, William Kemper and Steven Franconeri

December 9, 2021

Data Analytics

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Researchers: Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri

September 15, 2021

Marketing