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Kejia Hu

How to Predict Demand for Your New Product

Relying on manager expertise and market research may not be enough.

Researchers: Kejia Hu, Jason Acimovic, Francisco Erize, Doug Thomas and Jan A. Van Mieghem

March 10, 2017


What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat

Tighter standards may backfire in industries with fierce competition.

Researchers: Kejia Hu and Sunil Chopra

February 2, 2017