Kejia Hu
How to Predict Demand for Your New Product
Relying on manager expertise and market research may not be enough.
Researchers: Kejia Hu, Jason Acimovic, Francisco Erize, Doug Thomas and Jan A. Van Mieghem
March 10, 2017
What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat
Tighter standards may backfire in industries with fierce competition.
Researchers: Kejia Hu and Sunil Chopra
February 2, 2017