Neal J. Roese
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Neal J. Roese

SC Johnson Chair in Global Marketing; Professor of Marketing; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)

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Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

Researchers: Neal J. Roese

November 4, 2019

Marketing

Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

Researchers: Derek D. Rucker, Carter Cast, Sally Blount, William "Chip" Horn and Neal J. Roese

May 13, 2019

Careers

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Researchers: Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese

April 4, 2019

Policy

Podcast: How to Maintain Your Social and Professional Connections

Plus, sending a regular “letter to the boss” can help you when you need it most.

Researchers: Neal J. Roese and Craig Wortmann

October 4, 2017

Careers

How to Maintain Strong Friendships as You Move Through Your Career

What the science of regret says about work–life balance and prioritizing close relationships.

Researchers: Neal J. Roese

June 6, 2017

Careers

Plastic Problems

When giving credit card users more information can backfire

Researchers: Hal Ersner-Hershfield and Neal J. Roese

October 6, 2014

Marketing

Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.

Researchers: Jingjing Ma and Neal J. Roese

May 5, 2014

Marketing

Would You Like Your Bonus in Cash or Cake?

Less countable rewards can be more satisfying

Researchers: Jingjing Ma and Neal J. Roese

June 3, 2013

Organizations

The Biggest Regret of All

Life begets regrets, but one looms larger than the others

Researchers: Mike Morrison and Neal J. Roese

February 2, 2012

Marketing

Learning to Use Regret

Studies in the negative emotions and how to use them

Researchers: Neal J. Roese, Colleen Saffrey and Amy Summerville

May 1, 2010

Careers