Neal J. Roese
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Neal J. Roese

SC Johnson Chair in Global Marketing; Professor of Marketing; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)

Kellogg Faculty Page →

Take 5: How to Sell Your Startup from the Start

Advice from our experts on pitching your idea—and yourself.

Researchers: Neal J. Roese, Carter Cast, Craig Wortmann, Rick Desai and Efosa Ojomo

September 6, 2023


Partisanship Doesn’t Just Color Our View of Facts—It Alters How We Think about Hypotheticals

New research sheds light on how polarization can shape our counterfactual thinking.

Researchers: Kai Epstude, Daniel J. Effron and Neal J. Roese

January 1, 2023

Politics & Elections

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Researchers: Neal J. Roese

September 7, 2021


Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

Researchers: Neal J. Roese

November 4, 2019


Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

Researchers: Derek D. Rucker, Carter Cast, Sally Blount, William "Chip" Horn and Neal J. Roese

May 13, 2019


Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Researchers: Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese

April 4, 2019


Podcast: How to Maintain Your Social and Professional Connections

Plus, sending a regular “letter to the boss” can help you when you need it most.

Researchers: Neal J. Roese and Craig Wortmann

October 4, 2017


How to Maintain Strong Friendships as You Move Through Your Career

What the science of regret says about work–life balance and prioritizing close relationships.

Researchers: Neal J. Roese

June 6, 2017


Plastic Problems

When giving credit card users more information can backfire

Researchers: Hal Ersner-Hershfield and Neal J. Roese

October 6, 2014


Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.

Researchers: Jingjing Ma and Neal J. Roese

May 5, 2014


Would You Like Your Bonus in Cash or Cake?

Less countable rewards can be more satisfying

Researchers: Jingjing Ma and Neal J. Roese

June 3, 2013


The Biggest Regret of All

Life begets regrets, but one looms larger than the others

Researchers: Mike Morrison and Neal J. Roese

February 2, 2012


Learning to Use Regret

Studies in the negative emotions and how to use them

Researchers: Neal J. Roese, Colleen Saffrey and Amy Summerville

May 1, 2010