Neal J. Roese
SC Johnson Chair in Global Marketing; Professor of Marketing; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)
Take 5: How to Sell Your Startup from the Start
Advice from our experts on pitching your idea—and yourself.
Researchers: Neal J. Roese, Carter Cast, Craig Wortmann, Rick Desai and Efosa Ojomo
September 6, 2023
Partisanship Doesn’t Just Color Our View of Facts—It Alters How We Think about Hypotheticals
New research sheds light on how polarization can shape our counterfactual thinking.
Researchers: Kai Epstude, Daniel J. Effron and Neal J. Roese
January 1, 2023
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Researchers: Neal J. Roese
September 7, 2021
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Researchers: Neal J. Roese
November 4, 2019
Take 5: How to Kickstart a Successful Career
Young professionals, smart decisions now will open doors for you in the future.
Researchers: Derek D. Rucker, Carter Cast, Sally Blount, William "Chip" Horn and Neal J. Roese
May 13, 2019
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Researchers: Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
April 4, 2019
Podcast: How to Maintain Your Social and Professional Connections
Plus, sending a regular “letter to the boss” can help you when you need it most.
Researchers: Neal J. Roese and Craig Wortmann
October 4, 2017
How to Maintain Strong Friendships as You Move Through Your Career
What the science of regret says about work–life balance and prioritizing close relationships.
Researchers: Neal J. Roese
June 6, 2017
Plastic Problems
When giving credit card users more information can backfire
Researchers: Hal Ersner-Hershfield and Neal J. Roese
October 6, 2014
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Researchers: Jingjing Ma and Neal J. Roese
May 5, 2014
Would You Like Your Bonus in Cash or Cake?
Less countable rewards can be more satisfying
Researchers: Jingjing Ma and Neal J. Roese
June 3, 2013
The Biggest Regret of All
Life begets regrets, but one looms larger than the others
Researchers: Mike Morrison and Neal J. Roese
February 2, 2012
Learning to Use Regret
Studies in the negative emotions and how to use them
Researchers: Neal J. Roese, Colleen Saffrey and Amy Summerville
May 1, 2010