Sachin Waikar
Cashing In on Cute
Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.
Researchers: Carolyn W. Keller and Chethana Achar
March 1, 2026
In the Legalized Drug Industry, Stereotypes May Drive Sales
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
Researchers: Chethana Achar, Nidhi Agrawal and Keyaira Lock
October 1, 2025
Knock Knock. Who’s There? Generative AI.
Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.
Researchers: Taly Reich and Jacob D. Teeny
July 1, 2025
