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Marketing

Pain and Pleasure in Persuasion

When framing messages, don’t forget that emotions rule

Policy

A Year at the FTC

Combinations, conduct, and competition in healthcare

Organizations

Rich and Unhappy—and Fine with Unethical Behavior?

Ethics, income, and feelings of well-being influence each other in unpredictable ways

Policy

Plenty of Costs, Plenty of Benefits

A Q&A with Craig Garthwaite about the new insurance exchanges

Policy

Acquiring the Competition

Does Obamacare encourage healthcare providers to consolidate?

Women as leaders tend to do better in ethnically diverse environments .
Leadership

Leaders Do Matter—But When Does Their Gender Matter, Too?

Countries with high levels of ethnic diversity often suffer from slow economic growth—unless there is a woman in charge

A Virtuous Mix Allows Innovation to Thrive

The right mixture balances conventionality, novelty, and collaboration

Marketing

The Second-Mover Advantage

A primer on how late-entering companies can compete with pioneers.

Leadership

Powering Through the Interview

A powerful mindset can help applicants land the job

Integrity in corporate culture may feel like two opposing forces competing, but while costly it can bring high returns

Corporate Culture—Not Lip Service—Counts

Establishing a bona fide “culture of integrity” can be costly for a corporation, but the economic returns are real

To Motivate, Better to Take Away Than to Give

The right way to frame incentives

Leadership

Managing Trust in the Workplace

The perils of breaking promises to employees

Innovation

When the Experts Are Biased

Do experts on committees help or hinder decision making?

Policy

Looking Good for the Regulators

Efforts to avoid regulator scrutiny come with downsides

What Big Pharma Wants in a Partner

For pharmaceutical companies looking to partner with biotech start-ups, scientist reputation and status play an important role

Finance & Accounting

A Crystal Ball for the Courtroom

A new model predicts the outcome of securities fraud class action lawsuits

Marketing

When Two Products Are Less Than One

Why Bundling Can Sometimes Hurt Sales

Organizations

Doing Business in the Middle East

Americans and Middle Easterners approach negotiations differently

Policy

Freed from Employment Lock

Obamacare may lead people to choose to leave the labor market.

Marketing

Good Customers, Bad Reviews

Deceptive product reviews aren’t always written by the enemy—or even in anger

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