Articles in English

Marketing

Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.

First, stop demanding that they choose healthy foods!

Researchers: Michal Maimaran

Healthcare

Podcast: The Power of the Physician's Pen

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.

Researchers: Craig Garthwaite, David Dranove and Paul Campbell

Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf

Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

Researchers: Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja

Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

Researchers: Kylie Hwang and Damon Phillips

Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

Researchers: Matthew Groh

Healthcare

Podcast: The Problem with Megaproviders

In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks.

Researchers: Craig Garthwaite, David Dranove and Lawton R. Burns

Healthcare

Podcast: Introducing Insight Unpacked, Season 2

American Healthcare and Its Web of Misaligned Incentives

Researchers: Craig Garthwaite, David Dranove, Amanda Starc and Paul Campbell

Marketing

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

Researchers: Jacob D. Teeny

Podcast: Why Italy’s Economy Offers a Cautionary Tale for the U.S.

Since the 1990s, taxes, debt, and regulations have hamstrung the Italian economy. On this episode of The Insightful Leader: Could America be next?

Researchers: Nicola Persico

Economics

Will America’s Economy Soon Look Like … Italy’s?

Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.

Researchers: Nicola Persico

Innovation

Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.

“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”

Researchers: Hao Peng, Huilian Sophie Qiu, Henrik Barslund Fosse and Brian Uzzi

Policy

Why Did Early Governments Emerge?

Was it about cooperation—or exploitation? A new study turns to archeology for answers.

Researchers: Robert C. Allen, Mattia C. Bertazzini and Leander Heldring

Marketing

How to Talk About What You Do (without Being Boring)

The key is not to say too much—or too little. Here are some exercises to get you started.

Researchers: Craig Wortmann

Social Impact

The Stereotypes Lurking in Our Language

A new tool can shed light on intersectional biases—and how they may change over time.

Researchers: Tessa Charlesworth, Mahzarin R. Banaji and Kshitish Gate

Operations

Everyone Wants to Ditch the Middleman. Or Do They?

Not always, according to surprising new evidence from an app connecting housekeepers to clients.

Researchers: Ekaterina Astashkina, Robert L. Bray, Ruslan Momot and Marat Salikhov

Marketing

It’s Painful to Spend Money—Unless It’s a Refund

New research shows why it feels different to spend the money we get back after returning a product.

Researchers: Ata Jami

Organizations

Can Your Company Do Hybrid Better?

There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.

Researchers: Benjamin Friedrich

Policy

Could This Be the End of Noncompetes?

The FTC’s proposed rule is hardly a done deal—but here’s what it could mean for companies and workers.

Researchers: Thomas N. Hubbard and R. Mark McCareins

Careers

Podcast: Why You Need a Killer Answer to “So, What Do You Do?”

A great response to this question can open doors. On this episode of The Insightful Leader: we’ve got tips for fine-tuning your answer.

Researchers: Craig Wortmann