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February 6, 2023
If Your Favorite App Disappeared, How Would You Spend That Time?
Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”
Guy Aridor
February 1, 2023
Understanding the Pandemic’s Lasting Impact on Real Estate
Work-from-home has stuck around. What does this mean for residential and commercial real-estate markets?
Charles Nathanson
February 1, 2023
Got a Niche Product to Sell? Augmented Reality Might Help.
Letting customers “try out” products virtually can give customers the confidence to take the plunge.
Yong-Chin Tan, Sandeep R. Chandukala and Srinivas K. Reddy
January 17, 2023
What Is the Purpose of a Corporation Today?
Has anything changed in the three years since the Business Roundtable declared firms should prioritize more than shareholders?
Aaron Yoon, Ravi Jagannathan, Carola Frydman, Robert Korajczyk and José Maria Liberti
January 2, 2023
College Campuses Are Becoming More Diverse. But How Much Do Students from Different Backgrounds Actually Interact?
Increasing diversity has been a key goal, “but far less attention is paid to what happens after we get people in the door.”
Rebecca M. Carey, Nicole Stephens, Sarah S. M. Townsend and MarYam Hamedani
January 1, 2023
Who Does a Better Job with ESG ratings, Global or Local Research Firms?
Sometimes, global raters miss important nuances about a firm’s environmental, social, and governmental activities.
Jeff Chen, Zengquan Li, Ting Mao and Aaron Yoon
January 1, 2023
How Much Do Boycotts Affect a Company’s Bottom Line?
There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
December 22, 2022
What Do American Businesses Need to Understand about China Right Now?
As China’s zero-Covid policy ends, it’s time to take stock of where the world’s second largest economy may be headed.
Nancy Qian, Benjamin F. Jones and David Dollar
December 22, 2022
In a World of Widespread Video Sharing, What’s Real and What’s Not?
A discussion with a video-authentication expert on what it takes to unearth “deepfakes.”
Nicola Persico and Bertram Lyons
December 20, 2022
5 Takeaways on the State of ESG Investing
ESG investing is hot. But what does it actually deliver for society and for shareholders?
Aaron Yoon
December 13, 2022
Twitter Is “Running A Musk”
Elon Musk has built several visionary businesses. But after a month with Musk in command, Twitter is in trouble with users, advertisers, and the government.
Brian Uzzi
December 1, 2022
How Offering a Product for Free Can Backfire
It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free.
Xiaomeng Fan, Fengyan Cindy Cai and Galen Bodenhausen
December 1, 2022
4 Science-Backed Strategies to Curb Partisan Animosity
Vilification of the other side is at a fever pitch. But research suggests ways to bridge the gap.
Eli J. Finkel and and coauthors
November 18, 2022
What Went Wrong with FTX—and What’s Next for Crypto?
One key issue will be introducing regulation without strangling innovation, a fintech expert explains.
Sarit Markovich
November 9, 2022
Take 5: The Surprising Ways Emotions Shape Consumer Behavior
Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.
Michal Maimaran, Gregory Carpenter, Aparna Labroo, Derek D. Rucker, Matthew D. Rocklage, Loran Nordgren and and coauthors
November 3, 2022
Transparency Requirements May Not Curb Sneaky Behavior
A new study finds that it is possible to maintain plausible deniability, even if your conversations are later made public.
Nemanja Antic, Archishman Chakraborty and Rick Harbaugh
November 3, 2022
Product Q&A Forums Hold a Lot of Promise. Here’s How to Make Them Work.
The key to these online communities, where users can ask and answer questions, is how many questions get useful answers.
Neha Sharma, Gad Allon and Achal Bassamboo
November 1, 2022
How Experts Make Complex Decisions
By studying 200 million chess moves, researchers shed light on what gives players an advantage—and what trips them up.
Yuval Salant and Jörg L. Spenkuch
November 1, 2022
Investors Are Eager for Accurate ESG Information. Can Financial Analysts Provide It?
Analysts aren’t traditionally steeped in ESG, but they do have deep knowledge of the companies they cover.
Min Pak, Aaron Yoon and Tzachi Zach
October 25, 2022
Starbucks's Odyssey into NFTs Desperately Needs Guidance
Starbucks is entering the metaverse. Is this the best way to do it?
Mohanbir S. Sawhney
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