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June 8, 2016
Three Tips for Designing a Startup’s Marketing Plan
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
Katie Arnold
June 7, 2016
Why Do You See the World as More Fair Than I Do?
The amount of racism or classism you perceive likely depends on how much you favor social hierarchies.
Nour Kteily, Jennifer Sheehy-Skeffington and Arnold K. Ho
June 7, 2016
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Gonca P. Soysal and Lakshman Krishnamurthi
June 7, 2016
Appointing a Female CEO? Beware of Media Attention
Investors are skittish when new CEOs get lots of press, but only when those leaders are women.
Kevin Gaughan, Edward (Ned) Smith and Jason Pierce
June 6, 2016
Your Investment Tool Is Failing You
A new tool offers smart investors an improvement over the CAPM.
Matthew R. Lyle, Charles C. Y. Wang and Akash Chattopadhyay
June 6, 2016
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Hans K. Hvide and Benjamin F. Jones
June 6, 2016
Can Your Invention Take the Heat?
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Kara Palamountain
May 11, 2016
What It Takes for a Family Business to Innovate
The key is balancing a C-Suite skill set with an “F-Suite” mindset.
Justin B. Craig
May 10, 2016
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo
May 9, 2016
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Kelly Goldsmith, George E. Newman and Ravi Dhar
May 9, 2016
Keeping the Angels at Bay
Startups should be wary of accepting too much money from angel investors.
Scott R. Baker
May 5, 2016
Is Reading Someone’s Emails Like Entering Their Home?
How conceptions of privacy change over time and how analogies pave the way.
Kartikeya Bajpai and Klaus Weber
May 5, 2016
Can Raising the Capital Gains Tax Rate Ever Attract Investors?
The traditional view that raising rates hurts firms deserves a closer look.
Luzi Hail, Stephanie Sikes and Clare Wang
May 5, 2016
Ready to Make a Risky Decision? Your Words Suggest Otherwise
Mining digital communications for emotions can lead to better decisions.
Bin Liu, Ramesh Govindan and Brian Uzzi
April 4, 2016
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016
Why Did Car Sales Drop So Dramatically During the Financial Crisis?
Even willing buyers were affected by a credit freeze.
Efraim Benmelech, Ralf R. Meisenzahl and Rodney Ramcharan
April 4, 2016
Wear Your Auditor on Your Sleeve
If a top-notch person conducts your audit, it pays to let investors know.
Daniel Aobdia, Chan-Jane Lin and Reining Petacchi
April 4, 2016
A 10:30 Cupcake? Don’t Mind If I Do
Both consumers and marketers can benefit from knowing when self-control is lowest.
Rima Touré-Tillery and Ayelet Fishbach
March 30, 2016
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 17, 2016
Video: How to Play the Lottery Without Losing
Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?
Shawn Cole, Benjamin Iverson and Peter Tufano
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